Pivotal Links 2019

Digital Marketing in China

To begin with, the life-science sector (including pharma & medical devices) within China is expanding rapidly. The latest economic estimate states that this sector will be worth $210 billion by 2020. The support for biotechnology within China has also intensified over the past decade with schemes such as the Thousand Talent Plan being successful in recruiting life-science talent back into China. Furthermore, financial investment worth an estimated $100 billion is being invested in the life-science sector by the state, provincial or local governments.

Promoting Your Brand in China using online portals

A cost-efficient option to promote your brand and product catalogue in China is to use Chinese scientific portals. Biomart and Bioon are the most prominent scientific online platforms where suppliers display their product catalogue along with company information. Thousands of researchers visit these portals each month with a high volume of traffic coming from academia. Also, Chinese researchers view Biomart and Bioon as their main online tool to check for product information as well as purchasing products.

How Pivotal Scientific can help you get set up online portals

We can provide assistance with the following; online portal registration, translation, page design and assistance with product uploads onto portals. As part of our service, for one year after Biomart/Bioon registration we will provide you with a quarterly report. This report will consist of key metrics representing how your company and product pages are functioning on the portals.

Why Expand into China?

When carrying out digital marketing in China you cannot simply follow the western rule book. To start with, in 2011 Google began removing their services from China due to continual blocking from the Great Firewall of China. The firewall plays a role in internet censorship in China and blocks certain foreign internet tools. Moreover, this is not just limited to Google search, but also includes social media platforms such as Twitter.

With Google and conventional social media plans inaccessible in China, it is important to look at alternative digital marketing opportunities such as using online portals to increase your brand’s visibility in China.

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