We all get so busy working ‘in’ our own businesses that we sometimes forget to work ‘on’ our own businesses. Pivotal Scientific Limited can do this by looking at what’s going on around you. Following a full day’s meeting at your facility we would provide a report that details opportunities with your sales & marketing goals and objectives by utilising a SWOT analysis and helping you readjust your goals. We would provide analysis and feedback of your online and offline activities. We would look at what methods the competition are using to be successful to provide a detailed Sales & Marketing Audit report.

So the 3 key areas we will focus on will be your Sales Process Disciplines, Business Development Initiatives & Market Strategy enabling you to focus on the opportunities and further develop the better performing areas of your business.

people round table


Companies are often good at looking internally and highlighting areas of the business with potential for improvement: Yearly sales forecasting, profitability, resource allocation and internal SWOT analysis form the bases for the Marketing Strategy. However, it is also important to look at rival companies and carry out a Competitor Analysis report to  to identify the current and potential competition. This will assist in making knowledgeable decisions about their own marketing strategies.

man drawing graph


This is a strategic technique used by us to evaluate outside competitors. The analysis seeks to identify weaknesses and strengths that your company’s competitors may have, and then use that information to improve processes within your company. Our effective analysis will first obtain important information from competitors and then based on this information predict how the competitor will react under certain circumstances.

It is advised that this should be an annual review (as a minimum) of your competitors and their products. It will identify:

  • New products & formats
  • New marketing activities
  • New opportunities and threats
  • Existing and new market developments

Every few years it is also worth getting a detailed review of your company and core products and services from an independent source. The advantage of using a company outside of your organization is that they will bring a fresh eye to proceedings and give you insights you may not have spotted in your annual review.

With our wealth of experience within the International Life Sciences industry Pivotal Scientific can help you understand your competitors, to enable you to focus on driving your business forward.


We will complete a full review of your business and your 2 main competitors:

  1. Overview & Profile
  2. Competitive advantage
  3. Market Share
  4. Marketing Strategies
  5. Key Product & Services
  6. Pricing & Costs
  7. Distribution Channels
  8. SWOT

Once complete you will be able to understand what makes your products and services unique and what you need to focus on to ensure growth in these areas and how to protect your company against your competition.



As business managers we get very insular when looking at ways to ensure that our business is successful today and into the future. All businesses have weaknesses and strengths, if you want to sustain and grow your business, it is vital that these issues are addressed before they threaten your chances of long-term success. Having a third party complete a Business Health Check can be a key part of this process.


SWOT Analysis
Business Plan
Sales Marketing Plan


Financial Plan / Cash Flow
Management Accounts
Credit / Debtor Management
Balance Sheet


Production Plans
R&D Plan
New Product Pipeline Strategy


Company Culture
Staff Development
People Performance
People Development


Contracts Review
Company Rules
Data Protection
T&Cs / Privacy Policy


Business Systems
Operation processes

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