PPC Adverts or SEO: which is best?

By |2017-09-22T14:40:59+01:00February 18th, 2013|Categories: Digital Marketing|Tags: , , |

PPC Adverts or SEO: which is best? I’m afraid I’m going to stick on the fence here and say both. However, it is for good reason: companies tend to view Search Engine Optimisation (SEO) and Pay Per Click (PPC) advertisements as mutually exclusive when they are in fact completely the opposite. You need to have [...]

Why all small business owners should be afraid of Cuddly Animals.

By |2017-09-22T14:47:17+01:00October 31st, 2012|Categories: Digital Marketing|Tags: |

Written by Mat Taylor Ever heard of Google’s algorithm updates, Panda, Penguin and EDM? These updates have caused uproar around the web and left many webmasters scrambling for answers as their products and websites have dropped rapidly down the Google search rankings. Contacting Google directly to ask what is wrong with my site or why [...]