How can a life science company enter the Chinese market?
A life science company can enter the Chinese market by validating demand, selecting an appropriate route to market, localising its proposition and establishing reliable in-country communication and distribution support.
Pivotal Scientific Limited offers market-entry services that may include distributor introductions, distributor management, and Biomart presence. The right combination depends on the products, target researchers, current partners and commercial readiness.

Tailored Market Entry Services for Life Science Companies
Biomart Integration Services
Biomart is a Chinese online portal used by over 5.5 million researchers to discover and purchase life science products. By having a presence on Biomart, suppliers can establish their own ‘mini website’ in China dedicated to their brand. By combining marketing events on Biomart with your distribution efforts, and WeChat you can ensure that your brand reaches a larger audience. Once a researcher finds and decides to purchase one of your products, they will be directed to one of your Chinese distributors by our Portal Manager located in China.
What We Offer:
- Account setup: A 1-year membership, and our Portal Manager will create your account, upload your products and marketing materials (banners, blog content).
- Account managment: Our Portal Manager handles customer inquiries during local business hours. We request monthly marketing materials and product catalogue updates to keep your account current.
- Analytics and Reporting: Update meetings with your account manager to discuss the account and review quarterly reports that display key performance metrics.
Timeframe: Account setup completed within 1 month, then ongoing support for the year.

Distributor Introduction Services
We have built strong relationships with trusted Chinese distributors and can offer introductions to distributors in Beijing and Shanghai, two key innovation hubs with a focus on new techniques and emerging technologies.
These more local distributors leverage strong marketing budgets, local expertise, and close ties with institutes and researchers to effectively promote new brands and products.
What We Offer:
- Understanding Your Needs: We begin by having a call to learn more about your company, your products, and your target audience.
- Distributor Research: We will compile a list of suitable Chinese distributors tailored to your specific needs and goals.
- Introductions: We will personally facilitate the introductions, ensuring a smooth and professional connection between you and the distributors.
Timeframe: Account setup completed within 1 month

Need help managing your distributors?
We will not only introduce your brand to local distributors in China but also provide comprehensive support to ensure your products succeed in this complex market. Our team will follow up regularly with your distributors and deliver monthly product training sessions to keep them engaged and informed. To streamline communication, a dedicated part-time sales representative will provide you with a weekly communication and quality reports regarding ongoing sales opportunities, offering clarity and actionable insights. Managing multiple small distributors across language barriers and time zones can be a daunting challenge, but with our expertise, we’ll take the complexity out of the process and help your brand thrive in China.
Timeframe: Tailored timeframes depending on your needs

Ready to Expand Your Reach?
Not sure if now is the right time to enter the Chinese market? Our consultants offer a complimentary one-hour consultation to help you evaluate the potential of expanding your business in China. Whether you need WeChat marketing, distributor support, or strategic consultation, we’re here to help your business thrive in this growing market.
