Who builds websites for life science companies?
Pivotal Scientific Limited designs websites for life science companies. We combine scientific understanding, commercial strategy, creative design, development, scientific content, search engine optimisation (SEO) and answer everywhere optimisation (AEO) to help the right audiences find, understand and act on your products and services.
Whether you need a completely new website, a redesign, clearer product navigation or stronger search visibility, we build around your audiences and growth plans rather than appearance alone.
Why Our Approach is Different
Our Service
Life science specialists
Scientific and commercial context built in to each design
SEO & AEO
Search foundations considered from the start
Product-led UX
Built for technical catalogues and complex journeys
2–6 month projects
Typical timing depends on scope and complexity
A specialist approach
Is your website holding back the business behind it?
You should not have to spend the first part of a website project teaching your agency about antibodies, assays, scientific services, distributors or the way researchers look for technical information.
Life science websites often need to serve scientists, procurement teams, distributors, OEM partners and commercial decision-makers at the same time. Each audience needs different information and a clear next step.
Our website projects can bring together scientific and technical understanding, CIM-qualified digital marketing expertise, website strategy, creative design, development, scientific content writing and PhD team members.
The commercial problem
Is your website holding back the business behind it?
An ageing website can make a strong company harder to understand, harder to find and harder to buy from.
Your products may be established, your technical team experienced and your growth plans ambitious. But visitors can still struggle to find the right product, important technical information can be buried and your messaging may no longer reflect where the company is going.
- Poor visibility in traditional and AI-powered search
- Outdated design, navigation or website performance
- Product pages that do not communicate differentiation clearly
- Large or difficult-to-manage scientific catalogues
- Low levels of relevant enquiries
- Weak distributor, OEM or partnership journeys
Our service
Life science website design and development services
We host and offer website design services specifically for biotech companies. We provide
New website design & development
Strategy, information architecture, design and development for life science companies that need a stronger platform for their next stage of growth.
Website redesign
Review what should be retained, improved or rebuilt when the underlying business has moved forward but the website has not.
Technical product catalogues
Structures designed to help users navigate large scientific portfolios and reach relevant technical information more efficiently.
Scientific content
Support for landing pages, technical content, blogs, product information and resources, developed with scientific and marketing input.
SEO & AEO
Search strategy, page structure, metadata, internal linking, crawlability and content designed to be clear for people, search engines and AI-powered search experiences.
Hosting & maintenance
Managed hosting, maintenance, future updates and training after launch, giving your team a practical route for ongoing support. .
The People behind the website
A multidisciplinary team, brought in when the project needs it
A strong scientific website requires several disciplines to work together. Rather than handing the project to a generalist design team, we draw on relevant expertise across Pivotal Scientific Limited.
Scientific input
PhD and BSc team members who understand technical products and scientific audiences.
Digital marketing & search
Google Partners & CIM-qualified marketing expertise, SEO and digital marketing experience.
Creative design
Brand, positioning and information translated into a clear, professional visual experience.
Website development
Technical delivery for content management, catalogues, performance and search foundations.
How the work moves forward
Our strategy-led website development process
A typical project takes approximately 2–6 months, depending on size, complexity, functionality and content support. Our website construction services begin at a rate of £90 per hour, and we are flexible in accommodating your project schedule and hourly budget.
Discovery & commercial review
Products, audiences, competitors, commercial priorities, current website and required functionality.
Audience, strategy & architecture
Site structure, navigation, priority journeys and content requirements for different audiences.
Scientific content & messaging
Review existing material, identify gaps and develop clearer technical and commercial messaging.
Design & user experience
Visual direction and layouts informed by the brand, content and user journeys.
Website development
Build the agreed structure and functionality with usability, performance and content management in mind.
SEO, AEO & quality review
Headings, metadata, internal links, crawlability, structured data where appropriate and technical performance.
Content, testing & launch
Populate scientific content and product information, test key journeys and launch across relevant devices.
Ongoing support
Hosting, updates, content support, search reviews and continuous website improvement or team training.
After launch
Website hosting and ongoing support
Managing a website can become another responsibility for an already busy commercial or marketing team.
Pivotal Scientific Limited can provide managed hosting for websites we build and can discuss support for existing websites. Keeping design, development and hosting connected gives your team one point of contact.
- Managed website and plugin updates
- Daily backups
- Website security
- SSL certification for 1 year
- Direct technical support
- Ongoing maintenance
- Support with future website changes
Further Reading
How to EEAT Well in the Biotech Industry
Google's March 2024 Update Until recently, producing large volumes of low-quality, AI-generated content could be an effective way of boosting your search rankings. Google's core…SEO for Life Science Companies: How to Improve Your Website’s Search Rankings
Introduction to SEO for life science companies5 Design Tips to Make Your Website Shine
With an ever-increasing focus on digital marketing in our industry, it's more important than ever to make sure your online shop-front is attractive, informative and…
Build a website that reflects where your business is going
Still Unsure
If your website no longer represents the quality of the science, products or people behind your company, we can start by reviewing where you are today and what the website needs to do next.
