The Pivotal Scientific Blog

Discover valuable insights and stay informed about the latest trends in the life sciences industry

Knowledgbase

A collective list of posts from Pivotal Scientific highlighting areas of our expertise and areas of interest.

Brand Awareness

The rebrand aimed to shift perceptions, attract business, and steer sales strategically.

Brand Awareness

Rebranding a Biotech Company CaseStudy: Transitioning from the RUO to IVD Market

The rebrand aimed to shift perceptions, attract business, and steer sales strategically.

Melinda Higgins
Melinda Higgins
October 16, 2024
4 min read