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A collective list of posts from Pivotal Scientific highlighting areas of our expertise and areas of interest.

Brand Awareness
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The rebrand aimed to shift perceptions, attract business, and steer sales strategically.

Brand Awareness

Rebranding a Biotech Company CaseStudy: Transitioning from the RUO to IVD Market

The rebrand aimed to shift perceptions, attract business, and steer sales strategically.

Melinda Higgins
Melinda Higgins
October 16, 2024
4 min read
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