Introduction to PPC
In addition to traditional SEO practices, paid advertising, has rapidly become a popular way for businesses to have their website, products and services appear in front of their target audience.
Paid advertising is when marketers pay via a bidding system for their ad to appear in front of their customer either on Google, LinkedIn, Bing, Youtube, or other platforms. Unlike SEO practices with no direct cost for your webpages to appear within the SERPs, there is a cost associated when your ad is clicked which is known as PPC.
Google Ads Managment
Our Google Ads management service gives you the peace of mind that your account is being managed in compliance with the most up-to-date practices. Our consultants can help by either setting up a new account from scratch or manage an already operational account.
We have successfully turned our clients’ Ads budgets into increased sales and brand awareness by identifying the key areas of the business to promote and designing the campaigns around these. Our service consists of the following:
- Setup your account: select information about the domain you want to advertise, your monthly budget, and advertising region
- Campaign set up: a team of marketing and scientific advisers set up your campaigns
- Relevant display network adverts: these are setup that allows adverts to be displayed on affiliate marketing sites through Google's AdSense program on YouTube and Gmail
- Ongoing management and a monthly report: You will receive a report detailing the accounts progress and how we have gone about continuously updating and optimising your account
LinkedIn is the largest professional networking platform with over 750M active members. Within the life science industry, it can be an excellent place to market to your B2B customers as well as end-users, such as researchers. LinkedIn Ads enable your brand to reach a community of professionals who are specific to you by using their powerful targeting filters such as seniority, job title, location or professional interests.
In addition to the management of a company’s LinkedIn page, our consultants can set up and manage your LinkedIn advertising campaigns. With our well-designed ads, new leads can be generated as we target your audience enabling them to see how your products or services can solve their problems. Our team closely monitors the ad campaign performance and will make regular adjustments throughout its run to achieve the results that support your overall goals whilst staying within budget.