Specialist PPC support
Who provides PPC management for life science companies?
Pivotal Scientific manages Google Ads and LinkedIn Ads campaigns for biotech and life science companies.
Pivotal Scientific Limited provides PPC management for life science companies using Google Ads and LinkedIn Ads. We help you decide where paid media fits within your wider commercial strategy, then plan and manage campaigns around your products, customers and sales objectives.
Scientific audiences are often small and highly specialised. That makes relevance important. A campaign can generate plenty of clicks and still produce very little commercial value if the targeting, message, landing page or conversion action is wrong.
Our approach combines life science understanding with practical marketing experience to help you spend more deliberately and generate more useful enquiries.
Start with the objective
Paid campaigns built around your commercial priorities
Running PPC in the life sciences is rarely just a platform exercise.
Technical product differences, specialist customer groups, international markets, distributor relationships and long buying journeys can all affect the way a campaign needs to be structured.
You may already have experienced the frustration of paying for traffic that looks encouraging in a platform report but does not translate into the right conversations for your sales team. We understand that this is difficult to diagnose from clicks and impressions alone.
Before building or restructuring your campaigns, we take time to understand:
- Your products, services and important applications
- Your priority customer segments and geographies
- Your sales and distributor model
- Your wider marketing activity
- Your commercial objectives
- The action you want campaign visitors to take
This gives the campaign a clearer commercial purpose before budget is committed.
A specialist ppc life science consultancy
Our approach to PPC management
We can take over an existing Google Ads or LinkedIn Ads account or build new campaigns from scratch. Once appointed, we take responsibility for the day-to-day management of your campaigns, including targeting, adverts, budgets, tracking and optimisation. You retain full visibility of your accounts and we agree the objectives and campaign direction with you. Advertising spend is paid separately to Google or LinkedIn. Our PPC management service has a minimum six-month engagement, giving us enough time to test, learn and improve performance.
Understand
We review your products, customers, current marketing activity and commercial priorities. For existing accounts, we can also review targeting, search terms, conversion setup and the landing-page journey.
Plan
We recommend the channel, campaign structure, targeting and measurement approach that best fit the objective. We will not recommend a channel simply because it is available.
Build and launch
We create campaigns and advertisements, configure agreed conversion tracking and provide landing-page recommendations, keeping the message aligned with your scientific proposition.
Improve
We refine targeting, search terms, audiences, adverts and budget allocation, using website analytics and commercial feedback to assess the quality of response.
Channel strategy
Choose the right channel for the buying journey
Use Google Ads to capture active demand and LinkedIn Ads to reach relevant professional audiences earlier in the decision process.
- Google Ads
Capture existing demand
Reach potential customers when they are actively searching for products, services or technical solutions like yours.
- LinkedIn Ads
Reach specialist audiences
Build awareness and generate interest among scientists, R&D leaders, product managers, procurement professionals and commercial decision-makers.
Sector experience
PPC support grounded in life science commercial experience
Our wider team has experience across scientific, commercial and marketing roles within the sector. This helps us understand why marketing a specialist reagent, research service or diagnostics offer can be very different from advertising a general B2B product.
Whether you sell antibodies, assay kits, recombinant proteins, research services, diagnostics products or another specialist life science offer, we take time to understand those differences before building the campaign.
Research products
IVD products
Custom services
Instruments
Discuss your audience, commercial objective and current activity with our team.
Still Unsure
Whether you are already investing in PPC or considering paid media for the first time, we will help you identify an appropriate next step.
