PPC Management for Life Science Companies

Reach your target audience quickly and effectively with our expert PPC campaigns.

Google Ads & LinkedIn Ads Management for Life Science Companies

Strong science does not automatically generate commercial growth.

Many life science companies invest heavily in product development, technical content, conferences and distributor relationships, yet still struggle to generate a consistent flow of qualified enquiries. PPC advertising can help bridge that gap.

At Pivotal Scientific, we manage Google Ads and LinkedIn Ads campaigns for life science companies. From antibody manufacturers, CROs and diagnostics businesses, we help companies reach the people most likely to buy or partner with them.

Unlike general marketing agencies, we understand the science, the customers, and the commercial realities of the life science sector.

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PPC Campaigns Built for Life Science Buyers

Running Google Ads in life sciences is rarely a platform problem. The challenge is usually understanding the market. Generic agencies often struggle because they:

  • Target broad scientific audiences instead of customer segments 
  • Fail to understand technical product differences
  • Focus on traffic rather than lead quality
  • Lack of understanding of distributor, OEM and research buying journeys

As a result, campaigns generate clicks but fail to generate commercial outcomes. We approach PPC differently. Before launching campaigns, we take time to understand:

  • Your products
  • Your ideal customers
  • Your sales process
  • Your distributor network
  • Your commercial objectives

Only then do we build campaigns designed to generate measurable business opportunities. 

Let’s Grow Your Business with Paid Search Marketing

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Google Ads Management

Whether you’re launching a new Google Ads account or optimising an existing one, our PPC consultants are here to help you drive targeted traffic and increase conversions.

Our Google Ads services include:

  • Keyword research
  • Competitor analysis
  • Campaign structure
  • Ad creation
  • Landing page recommendations
  • Conversion tracking
  • Ongoing optimisation
  • Quarterly reporting

Whether your customers are searching for antibodies, assay kits, custom services or diagnostics solutions, we help ensure your business appears when demand exists.

LinkedIn Ads Management

Reach decision-makers before they start searching. With over 900 million professionals, LinkedIn is the ultimate B2B marketing platform. For life science companies, it offers a unique opportunity to engage with industry decision-makers. Through paid search marketing, LinkedIn Ads allows you to reach a highly targeted audience using advanced filters such as seniority, job title, location, and professional interests.

LinkedIn advertising allows highly targeted outreach to:

  • Scientists
  • R&D leaders
  • Product managers
  • Procurement teams

We closely monitor your LinkedIn Ads performance, making real-time adjustments to maximise engagement and return on investment, whilst keeping your campaign within budget. Whether you’re looking to raise brand awareness or drive conversions, our paid search marketing expertise helps you achieve your goals.

Case Study

From preclinical assets to commercial portfolios, we help biotech companies achieve critical business milestones: faster time-to-market, lower cost of goods, capital-efficient scale-up, and maximized exit valuations. Our expertise delivers measurable commercial impact—across every stage of the development lifecycle.

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    2BScientific – Commercialisation and Marketing Support

    The Challenge: As 2BScientific expanded, the business required a structured commercialisation strategy to support growth, strengthen its market position and ensure marketing activity remained aligned with wider business objectives.
    Our Approach & Outcome: PSL developed and implemented the company's commercialisation and marketing strategy, including customer targeting, market positioning, content development, digital marketing campaigns and growth planning. Tim Bernard, CEO of Pivotal Scientific, initially acted as Marketing Director, helping establish the company's commercial foundations before transitioning into a board-level role. PSL continued to provide outsourced marketing support, strategic guidance and ongoing commercial oversight as the company matured.
    The company established a strong presence within the life science distribution sector, building a recognised brand supported by a scalable marketing infrastructure. PSL continues to provide strategic and tactical marketing support while helping guide the business's long-term growth plans.

    UK-based research tools company

    The Challenge: The client had seen sales plateau and wanted an independent review to identify what was holding growth back and what a practical "next level" plan should look like.
    Our Approach & Outcome: We carried out a detailed business deep-dive across finances, routes to market, product mix and marketing performance. From this, we built a clear roadmap to restart growth, including recommendations on where to focus investment and where to simplify the offer (and costs) by deprioritising lower-value services.
    PSL presented three strategic options, with a recommended route based on impact and feasibility. The client selected the preferred option and re-engaged PSL to support implementation of the roadmap.

FAQ

Find answers to common questions about the PSL Alliance membership and services.

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  • How do PSL Alliance members communicate with each other?

    Response

    Members receive quarterly newsletters, and their account manager will personally introduce them via email to other PSL Alliance members.

  • What if I already have established PPC campaigns running?

    Response

    Once you have given us access to the account, we can undertake an audit and identify areas for optimisation. With your authorisation, the account will then be adjusted as necessary and managed by us.

  • Do I need a big budget to run PPC campaigns?

    Response

    We believe that no business is too big or too small to implement an effective PPC strategy. We can design and implement a bespoke plan which reflects the needs of your business based on your budget and marketing goals.

  • Does your service include the cost per click payable to Google/LinkedIn?

    Response

    No, we will help set up the billing on your Google Ads programme and the cost per click is invoice directly by google. Our service includes the setup, day-to-day management and reporting of how your ads are performing.

Unanswered Questions?

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