The Importance of Brand Identity
Your branding is more than just a name and logo; it is a set of unique values that define your brand and differentiate it from your competitors. It's your promise to your customers - telling them what they can expect from your products and services. Simultaneously, it differentiates what you offer from that of your competitors. It is determined by who you are, who you want to be, and, crucially, who people perceive you to be.
At Pivotal Scientific, we understand the importance of regularly reviewing your brand to ensure that it reflects your current values and any changes in consumer focus. Whether you need a refresh of your branding or a complete overhaul, we can help you develop a brand strategy that will define how, what, when, and to whom you communicate your brand message.
How Our Graphic Design Services Can Help You
Our experienced designers will work with you to develop a brand strategy that will help raise awareness of your brand, increase sales and drive brand equity. We’ll help to identify your core brand values, brand personality, and brand promise to differentiate your brand from its competitors.
We'll make sure your brand has a clear identity that's recognisable and distinctive to customers, demonstrating your competitive advantage.
Our design services include:
- Writing brand guidelines
- Logo, business card, and corporate presentations
- Flyers and brochures
- Scientific imagery
Our Brand Services
Our branding services cover three key areas:
Visual
- Logo
- Colour palette
- Fonts
- Marketing Materials
- Website/blog design
- Products & packaging
- Social media imagery
- Photography and graphics
- Corporate head shots
Content
- Voice, tone and style
- Social media messaging
- Copy
- Mission, purpose and values
- Brand promise
- Strapline
Intangibles
- Customer perception
- Customer experience
- Personality
- Culture
- Values
Contact Pivotal Scientific today to schedule a consultation with our branding experts. Let us help you develop a strong brand strategy and visual identity that will resonate with your customers and differentiate your brand in the marketplace.