Content Writing & SEO
Good content writing produces tightly focused text that includes a set of keywords or phrases but will also serve your target web page audience. Content must be valued by your web page audience, or your page will have a high bounce rate and will be ranked low within the SERPs. Our content writers can produce high-quality content, written fluently and persuasively on a range of industry-related topics whilst integrating keywords without losing readability.
After the content has been written it is passed to a member of the marketing team to review the content ensuring the above-mentioned SEO principles have been followed. Subsequently, the content is then shared with you including suggested keywords, meta-descriptions and alt tags.
Our Five Step Process
Discussion to learn about the topic
Agree on the objective, deadline, and tone of the piece
The client provides resource material
Technical writer puts together the piece and shares it with the marketing team for SEO work
Content is sent for your review and feedback
Our content writing services
Scientific content is a delicate balance between a technical writing for scientists and marketing product or service. Our team of PhD-level writers and SEO specialists will ensure your content showcases your expertise to your target audience. Scientific writing demands extensive experience, accuracy, and creative flair, and we excel in crafting engaging, effective technical content.
As a biotech company, we understand that your subject matter experts are often too busy to produce regular scientfic writing. Our professional scientific writers can turn half-written, out-of-date, or scattered content across different formats into a well-written, research-based document. We can also advise and guide you on how to present your content on your website and provide tips to repurpose your content, thereby increasing its engagement.
Why choose Pivotal Scientific?
Partnering with our team allows life science companies to release informative and engaging content through their marketing channels. We will organise the pieces of content within a content marketing plan and ensure your company values are reflected in the pieces. We have extensive experience with the following content-writing services:
- Landing pages
- Product pages
- Content for brochures/flyers
"We were so pleased with both the process and the outcome of our work with Pivotal Scientific on our DNA Polymerases whitepaper. The team at Pivotal collaborated closely with us on the goals, focus areas, and branding of the whitepaper. The technical writing was excellent and had quality content that tied back to our products, in addition to providing relevant interesting information. The look and feel were professional and visually appealing. We were able to give input throughout the process to ensure the piece was what we were looking for."
Robyn Abrahams - Chief Operating Officer, Boca Scientific