Business Plans

Taking a comprehensive review of your business is critical to growth, often performed by a third party. Pivotal Scientific has expertise in helping biotech companies develop their business plans. A business plan describes your core business objectives and how you plan to achieve them over a set time period.  It outlines how you plan to make your business sustainable and must be frequently referred to. This plan often includes information about your goals, strategies, marketing and sales plans and financial forecasts.

Our plans consist of 2 fundamental elements: sales plan & marketing plan.

business plan

Sales Plan

This element of your business plans will outline your business goals in relation to the selling of your products and services. The sales plan sets out sales targets for your business and identifies the steps you will take to meet your targets. Once a SWOT and competitor analysis have been completed, we will detail out recommendations which may include the business expanding into different target markets or fully focusing on existing business. The sales plan also includes your customers buying habits, key product sales trends and the channels used to purchase your products. It will be designed to sit alongside your marketing plan.

Marketing Plan

Once the plan has reviewed the company’s current position, the sales and the marketing plan will be the roadmap of the steps your business will take to reach its objectives.

The marketing plan details all communication which will be sent to your customer base. Initially it will do a deep dive into who your target customers are and then ensure that the messages you are sending out via different marketing channels are clear, consistent and targeted to your customer segments.

Next Steps Towards Your Business Plan

Pivotal Scientific will incorporate both the sales plan and the marketing plan into your overall plan. Other elements included in the plan are:

  • Company Overview & History
  • S.W.O.T. (Strengths, Weaknesses, Opportunities & Threats)
  • Finances (Review of financial performance and documentation)
  • Competitor Landscape
  • Product & Services Review
  • Digital Marketing
  • 1 Year Marketing Plan