Google Ads & LinkedIn Ads Management for Life Science Companies

Strong science does not automatically generate commercial growth.

Many life science companies invest heavily in product development, technical content, conferences and distributor relationships, yet still struggle to generate a consistent flow of qualified enquiries. PPC advertising can help bridge that gap.

At Pivotal Scientific, we manage Google Ads and LinkedIn Ads campaigns for life science companies. From antibody manufacturers, CROs and diagnostics businesses, we help companies reach the people most likely to buy or partner with them.

Unlike general marketing agencies, we understand the science, the customers, and the commercial realities of the life science sector.

Help me run my campagins

team talking to clients at pivotal links

PPC Campaigns Built for Life Science Buyers

Running Google Ads in life sciences is rarely a platform problem. The challenge is usually understanding the market. Generic agencies often struggle because they:

Target broad scientific audiences instead of customer segments
Fail to understand technical product differences
Focus on traffic rather than lead quality
Lack of understanding of distributor, OEM and research buying journeys

As a result, campaigns generate clicks but fail to generate commercial outcomes. We approach PPC differently. Before launching campaigns, we take time to understand:

Your products
Your ideal customers
Your sales process
Your distributor network
Your commercial objectives

Only then do we build campaigns designed to generate measurable business opportunities.

Let’s Grow Your Business with Paid Search Marketing

Speak to a PPC consultant

Jake talking to a client at pivotal links regarding paid search marketing

Google Ads Management

Whether you’re launching a new Google Ads account or optimising an existing one, our PPC consultants are here to help you drive targeted traffic and increase conversions.

Our Google Ads services include:

Keyword research
Competitor analysis
Campaign structure
Ad creation
Landing page recommendations
Conversion tracking
Ongoing optimisation
Quarterly reporting

Whether your customers are searching for antibodies, assay kits, custom services or diagnostics solutions, we help ensure your business appears when demand exists.

LinkedIn Ads Management

Reach decision-makers before they start searching. With over 900 million professionals, LinkedIn is the ultimate B2B marketing platform. For life science companies, it offers a unique opportunity to engage with industry decision-makers. Through paid search marketing, LinkedIn Ads allows you to reach a highly targeted audience using advanced filters such as seniority, job title, location, and professional interests.

LinkedIn advertising allows highly targeted outreach to:

Scientists
R&D leaders
Product managers
Procurement teams

We closely monitor your LinkedIn Ads performance, making real-time adjustments to maximise engagement and return on investment, whilst keeping your campaign within budget. Whether you’re looking to raise brand awareness or drive conversions, our paid search marketing expertise helps you achieve your goals.

Case Study

From preclinical assets to commercial portfolios, we help biotech companies achieve critical business milestones: faster time-to-market, lower cost of goods, capital-efficient scale-up, and maximized exit valuations. Our expertise delivers measurable commercial impact—across every stage of the development lifecycle.

Contact

2BScientific – Commercialisation and Marketing Support

The Challenge:

As 2BScientific expanded, the business required a structured commercialisation strategy to support growth, strengthen its market position and ensure marketing activity remained aligned with wider business objectives.

Our Approach & Outcome:

PSL developed and implemented the company’s commercialisation and marketing strategy, including customer targeting, market positioning, content development, digital marketing campaigns and growth planning.
Tim Bernard, CEO of Pivotal Scientific, initially acted as Marketing Director, helping establish the company’s commercial foundations before transitioning into a board-level role. PSL continued to provide outsourced marketing support, strategic guidance and ongoing commercial oversight as the company matured.

The company established a strong presence within the life science distribution sector, building a recognised brand supported by a scalable marketing infrastructure. PSL continues to provide strategic and tactical marketing support while helping guide the business’s long-term growth plans.

UK-based research tools company

The Challenge:

The client had seen sales plateau and wanted an independent review to identify what was holding growth back and what a practical “next level” plan should look like.

Our Approach & Outcome:

We carried out a detailed business deep-dive across finances, routes to market, product mix and marketing performance. From this, we built a clear roadmap to restart growth, including recommendations on where to focus investment and where to simplify the offer (and costs) by deprioritising lower-value services.

PSL presented three strategic options, with a recommended route based on impact and feasibility. The client selected the preferred option and re-engaged PSL to support implementation of the roadmap.

PPC Management for Life Science Companies