Commercial clarity for life science companies under pressure
Many life science companies face complex commercial decisions at important stages of growth. This may include:
- Growth planning and market positioning
- Go-to-market strategy
- Business development through partner introductions
- Strengthening a distributor network
The challenge is rarely a lack of effort or product offering but rather a lack of clarity on the next step. We help bioterch, diagnostic and life science companies solve these challenges wtih practical advice grounded in real sector experience.
When Growth Needs Clear Direction
Many of the businesses we support are successful companies that know they can achieve more. They have built strong foundations, but contact us when they need experienced external input to move to the next stage and make critical decisions. This may be because growth has slowed, expansion feels complex, internal teams are stretched, or leadership needs an objective commercial perspective.
Most life science consultancies help you do more, but we will help you decide what matters before you do anything. Some clients need help with one specific challenge. Others engage us as an ongoing strategic partner.


Strategic Thinking With Practical Delivery
We sit between a typical agency and a traditional consultancy. That means strategic enough to solve the right problem, but practical enough to help implement the next step.
Our services are delivered by a team with both scientific and commercial knowledge, which allows our team to focus on making critical commercial decisions clear. That typically means:
- clarifying what you are really selling and to whom
- stress-testing your positioning against real market conditions
- prioritising the opportunities that will actually drive growth
The output is not more analysis. It is clarity on what to do next and why.
Guide pricing:
Projects: from £X,XXX
Monthly support: £X,XXX – £X,XXX
We tailor support based on your stage, objectives, and individual requirements.

Our consultancy focus areas
We focus on the areas that deliver commercial results by combining strategy and consultancy advice with practical delivery.
Positioning & Commercial Strategy
Strategic Planning for Life Science Companies
Clear commercial plans to support growth, partnerships, product launches and international expansion

Consultancy for Biotech and Life Science Start-ups
Practical commercial support for early-stage businesses preparing for investment, first sales or market entry
Distribution Strategy and Partnerships
Supporting companies to strengthen distributor performance and expand into new territories
Partnership & Distribution Introductions
Support with building, improving or restructuring distributor networks and strategic channel partnerships
Distributor Strategy and Training
Helping distributors better understand, position and sell your products in international territories

Entering the Chinese Life Science Market
Strategic support for businesses evaluating opportunities, routes to market and distribution partnerships in China
Platforms & Networks
We also operate platforms that support commercial outcomes
Pivotal Links Industry Networking Event
Our networking event connecting IVD, RUO and life science founders, investors and commercial leaders
BioDirect Life Science Consultant Network
A specialist directory helping companies connect with experienced life science consultants and service providers
Our Life Science Consultancy Team
Our consultancy services are delivered by experienced life science operators with backgrounds in biotech, diagnostics, distribution and international commercialisation.
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Stevan Hoyle
M&A Strategy
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Gabrielle Foster
Business Analyst
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Sian Bolitho
Chief Scientific Officer
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Jenny Gillard
Chief Commercial Officer
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Tim Bernard
Chief Executive Officer
Life Science Commercial Strategy Insights
How Reagent Licensing Works in Life Sciences (RUO vs IVD):
Learn how reagent licensing works in life sciences, including RUO vs IVD models
A Guide to Life Science Product Portfolio Strategy
Introduction: when strong science is not enough Biotech companies rarely design their life science product…
What a Strong Go-to-Market Strategy Really Looks Like in Life
Introduction When working with life science companies, we often find that they have great technology…
How to Scale a Life Science Company in Emerging Markets
How a Life Science Company Can Leverage Growing Economies Emerging markets represent a significant growth…
When should a biotech company hire a commercial strategy consultant?
ResponseBiotech companies typically engage a commercial strategy consultant when:
- Preparing for fundraising or investor conversations
- Entering new markets or launching new products
- Experiencing stalled growth despite strong science
- Considering acquisition, partnership or exit
- Facing internal disagreement on strategic direction
The earlier strategic clarity is established, the less capital is misallocated.
What does a life science consultancy actually do?
ResponseA life science consultancy helps scientific and biotech companies develop commercially viable growth strategies. This includes clarifying market positioning, designing go-to-market plans, prioritising target segments, refining revenue models, and preparing for investment or exit events.
Unlike general strategy firms, a specialist consultancy understands regulatory complexity, scientific credibility requirements and transaction dynamics specific to biotech and healthcare markets.
How Do You Support Biotech Start-ups?
ResponseWe understand that biotech start-ups have unique challenges and opportunities. Several of our board members have worked for, or are currently on the board of many start-up companies. That’s why we’ve developed bespoke pricing specifically tailored to the needs of early-stage biotechnology companies. With over 15 years of experience guiding startups from concept to commercialisation, our expert team is here to help you unlock your full potential.
Supporting life science companies through commercial scale-up
We help biotech and life science leadership teams to connect scientific innovation with commercial outcomes. Whether you’re refining your growth strategy, launching products, or expanding your distributor network we help leadership teams decide what matters next and how to act on it
Arrange a free consultation with the team