When strong science isn't translating into sales
Life Science companies have credible science, technical products and sales channels. But growth is inconsistent. It is not a failure of effort, but what happens when marketing is asked to operate without a clear commercial foundation.
If this sounds familar, start a conversationWhy Life Science Marketing Often Underperforms
We have learnt that internal teams are often too stretched to devise and implement a marketing plan. It is a common problem. An agcency then may be used which focuses on running campaigns and producing content, but in most cases, more marketing activity does not fix a weak strategy.
How we approach marketing differently
We start with how your business generates money. That means we understand:
- Where revenue comes from today & where it should come from tomorrow
- How your product is positioned commercially
- How sales channels and customers shape marketing messages
We combine scientific and marketing expertise to understand and act on these questions and become your outsourced team. We then focus on ensuring the strategy behind that execution is correct.
Strategy-Led Marketing Delivery
We work across both strategic consultancy and hands-on delivery, depending on your needs.
- Strategic consultancy — project-based strategy work
- Ongoing marketing support — monthly programmes combining strategy and delivery
- Defined projects — brand, website, or campaign delivery
Guide pricing:
- Projects: from £X,XXX
- Monthly support: £X,XXX – £X,XXX
We tailor support based on your stage, objectives, and individual requirements.
Marketing Focus Areas
We focus on the areas that determine whether marketing delivers commercial results, by combining strategy and consultancy advice with practical delivery.
Marketing Strategy & Messaging
We develop marketing strategies and plans that define how your business goes to market to reach your target audience. Without this, even well-funded marketing campaigns fail to convert.
Marketing Plans
Let us connect you to your target audience
Brand Positioning
Strengthen your brand identity with our branding and graphic design services
Scientific Writing
Reach your target audience through expertly written scientific content
Digital & Campaign Performance
We optimise your digital marketing by ensuring every campaign is backed by scientific insight and follows strategic messaging. The focus is not just on traffic or engagement, but on improving conversion, lead quality and revenue.
Website Design
Increase your online visibility with our website development, SEO and website hosting service
Short on time? We handle your social media posts, from image creation to writing posts
PPC
Boost traffic and conversions with our expert Google and LinkedIn ad management services
Marketing Delivery & Execution
Our approach is different as we are more strategic than a typical agency, and more practical than a traditional consultancy. We work with you or your internal team to provide:
- SEO and content strategy
- Brand and messaging development
- Website strategy and optimisation
- Campaign performance and paid media
We typically see life science companies struggle to hit sales targets. Our team combines digital marketing, design, and scientific expertise to deliver marketing plans, campaigns, and content effectively to ensure strategy translates into measurable commercial results.
Meet The Experts
Our team combines scientific understanding with commercial and marketing expertise to deliver strategies that are both credible and effective.
Jake Bernard
Chief Marketing Officer
Melinda Higgins
Creative Manager
Kristina Whitfield
Marketing Manager
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Do you deliver marketing execution as well as strategy?
ResponseYes. We provide both marketing strategy and consultancy, as well as hands-on delivery.
Our team includes specialists across digital marketing, graphic design, and scientific domains, allowing us to support the execution of marketing plans, campaigns, and content effectively.
What types of companies do you work with?
ResponseWe work with life science and biotech companies at different stages, including:
- Early-stage and scaling businesses
- Established organisations looking to improve marketing performance
- Companies preparing for commercial growth, fundraising, or exit
Why is our marketing not delivering results?
ResponseIn many cases, underperformance is caused by:
- Unclear positioning
- Messaging that does not resonate with buyers
- Misalignment between marketing and commercial objectives
Addressing these issues typically has a greater impact than increasing marketing activity.
How is marketing strategy different from marketing execution?
ResponseMarketing strategy defines what should be communicated, who it is for, and how it supports commercial objectives. Execution focuses on delivering campaigns and activity. Without a clear strategy, execution often underperforms, regardless of channel or budget.
What is life science marketing consultancy?
ResponseLife science marketing consultancy focuses on improving how companies position, communicate, and take their products and services to market. It typically involves strategy development across positioning, messaging and marketing channels to ensure marketing activity delivers commercial results.
Supporting life science companies through commercial scale-up
Great science doesn’t sell itself. That’s usually because positioning, channels, and messaging aren’t aligned. We pinpoint what’s blocking revenue, clarify your positioning so buyers instantly understand the value, and run focused marketing that generates the right enquiries.
Talk us through what is not workingour knowledgebase