Life Science Marketing
Our Services
Our team of marketing consultants are to help you define the right strategy and then help with its execution. By improving marketing performance by fixing the strategy, positioning, and messaging we ensure your products and services stand out in the highly competitive biotech industry.
Marketing Focus Areas
We focus on the areas that determine whether marketing delivers commercial results, by combining strategy, consultancy advice with practical delivery.
Marketing Strategy & Messaging
We develop marketing strategies and plans that define how your business goes to market and which channels to prioritise to reach your target audience. Whether selling direct or through partners, we ensure marketing actively drives your sales pipeline.
Marketing Plans
Let us connect you to your target audience
Brand Positioning
Strengthen your brand identity with our branding and graphic design services
Scientific Writing
Reach your target audience through expertly written scientific content
Digital & Campaign Performance
We optimize your digital marketing by ensuring every campaign is backed by scientific insight and strategic messaging. Our team bridges the gap between technical knowledge and digital performance to improve lead quality and maximize your marketing ROI.
Website Design
Increase your online visibility with our website development, SEO and website hosting service
Short on time? We handle your social media posts, from image creation to writing posts
PPC
Boost traffic and conversions with our expert Google and LinkedIn ad management services
Marketing Delivery & Execution
We combine strategic consultancy with practical delivery.
- Ongoing monthly marketing support
- Campaign delivery and management
- Content creation and design
- Website updates and optimisation
We can work with your internal team, provide ongoing monthly marketing support, or deliver defined projects such as campaigns, content, or brand development.
Execution is always grounded in strategy, ensuring activity delivers meaningful commercial outcomes.
Meet The Experts
Our team combines scientific understanding with commercial and marketing expertise to deliver strategies that are both credible and effective.
Jake Bernard
Chief Marketing Officer
Melinda Higgins
Creative Manager
Kristina Whitfield
Marketing Manager
Strategy-Led Marketing Delivery
We typically work through a combination of consultancy and practical delivery:
- Strategic consultancy — project-based strategy work
- Ongoing marketing support — monthly programmes combining strategy and delivery
- Defined projects — brand, website, or campaign delivery
Guide pricing:
- Projects: from £X,XXX
- Monthly support: £X,XXX – £X,XXX
We tailor support based on your stage, objectives, and marketing maturity.
We tailor support based on your stage, objectives, and marketing maturity.
Marketing Insights
SEO for Life Science Companies: How to Improve Your Website’s
Introduction to SEO for life science companies
Three Ways to Improve your Google Ads CTR
What are ‘Google Ads’? Google Ads is a Pay-Per-Click (PPC) platform that allows you to design…
How to EEAT Well in the Biotech Industry
Google's March 2024 Update Until recently, producing large volumes of low-quality, AI-generated content could be…
How to Make Your PDF Datasheets and Whitepapers SEO Friendly
Introduction - SEO on PDFs It’s common knowledge that PDFs used to be notoriously difficult…
Do you deliver marketing execution as well as strategy?
ResponseYes. We provide both marketing strategy and consultancy, as well as hands-on delivery.
Our team includes specialists across digital marketing, graphic design, and scientific domains, allowing us to support the execution of marketing plans, campaigns, and content effectively.
What types of companies do you work with?
ResponseWe work with life science and biotech companies at different stages, including:
- Early-stage and scaling businesses
- Established organisations looking to improve marketing performance
- Companies preparing for commercial growth, fundraising, or exit
Why is our marketing not delivering results?
ResponseIn many cases, underperformance is caused by:
- Unclear positioning
- Messaging that does not resonate with buyers
- Misalignment between marketing and commercial objectives
Addressing these issues typically has a greater impact than increasing marketing activity.
How is marketing strategy different from marketing execution?
ResponseMarketing strategy defines what should be communicated, who it is for, and how it supports commercial objectives. Execution focuses on delivering campaigns and activity. Without a clear strategy, execution often underperforms, regardless of channel or budget.
What is life science marketing consultancy?
ResponseLife science marketing consultancy focuses on improving how companies position, communicate, and take their products and services to market. It typically involves strategy development across positioning, messaging and marketing channels to ensure marketing activity delivers commercial results.
Marketing: Empowering life science companies for success
Looking to acquire in the life sciences space? You need more than a generalist M&A firm — you need specialists who know the science, the companies, and the people behind them.
Contact PSLour knowledgebaseIf your positioning is unclear, no amount of marketing execution will perform.
We help life science companies define clear, differentiated positioning and messaging that resonates with commercial audiences — not just technical stakeholders.