Strategic partnership combines AI governance, commercial strategy, and marketing intelligence for biotech companies
LONDON, UK / OXFORD, UK – [28th January 2026] – Strivenn, a life science marketing consultancy specialising in AI adoption and go-to-market strategy, today announced a partnership with Pivotal Scientific, a leading biotech consultancy.
As part of the partnership, Strivenn joins the PSL Alliance as a specialist member, extending its AI consultancy, training programmes, and products – including PersonaAI and Atlas – to Pivotal Scientific’s consulting practice and the Alliance’s network of more than 100 IVD and RUO biotech companies.
“Pivotal Scientific has built a strategy-led consulting model that genuinely connects scientific innovation with commercial execution,” said Matt Wilkinson, founder of Strivenn. “This partnership allows us to embed AI capability and real-world product and business leadership experience directly into their work – from M&A due diligence to marketing strategy. Whether supporting client growth plans or helping PSL Alliance members sharpen their competitive positioning, we’re bringing disciplined AI governance, persona intelligence, and content systems that deliver measurable advantage.”
The partnership addresses a growing challenge across biotech: while interest in AI adoption is high, many organisations lack the governance, training, and practical tools required to deploy it safely and effectively. Through Pivotal Scientific and the PSL Alliance, companies now have access to:
- Integrated AI Consulting: ISO 42001-certified AI governance embedded within strategic planning, M&A advisory, and marketing strategy.
- Commercial Intelligence Tools: PersonaAI for synthetic customer development and Atlas for AI-enabled content marketing.
- Capability Building: AI literacy and governance training for product, marketing, and sales teams in life science organisations.
“The biotech companies we serve face a commercial landscape where AI presents both opportunity and risk,” said Tim Bernard, CEO of Pivotal Scientific. “Our clients need more than generic AI advice; they need partners who understand life science commercialisation and responsible AI implementation. Working with Strivenn strengthens our ability to help clients adopt AI across the commercial lifecycle, from positioning and persona development through to content generation and sales enablement.”
The partnership is effective immediately and Strivenn will be attending Pivotal Links 2026.
About Pivotal Scientific
Pivotal Scientific provides strategy-led consulting across business planning, M&A advisory, and marketing execution for biotech and life science companies worldwide. The consultancy operates the PSL Alliance, a global network for the IVD and RUO reagents sector, and hosts Pivotal Links, the largest annual networking event for professionals in these markets.
About Strivenn
Strivenn is a life science marketing consultancy helping companies translate technical excellence into market-winning narratives. Combining AI-powered tools with human insight, Strivenn delivers product and commercial strategy, storytelling, and ISO-certified AI governance to life science organisations ready to scale responsibly.
Media Contacts
Matt Wilkinson
Founder, CEO Strivenn
matt@strivenn.com
+44 7789 166766
Tim Bernard
CEO, Pivotal Scientific
info@pivotalscientific.com
+44 1869 238377
