PPC Adverts or SEO: which is best?

By |2017-09-22T14:40:59+01:00February 18th, 2013|Categories: Digital Marketing|Tags: , , |

PPC Adverts or SEO: which is best? I’m afraid I’m going to stick on the fence here and say both. However, it is for good reason: companies tend to view Search Engine Optimisation (SEO) and Pay Per Click (PPC) advertisements as mutually exclusive when they are in fact completely the opposite. You need to have [...]