Brand Awareness

In a period when events and in-person meetings are unfeasible, we understand that it can…

Human Cell And Virus Cells

Brand Awareness

Expert insights and views in the world of Brand Awareness

Brand Awareness
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The rebrand aimed to shift perceptions, attract business, and steer sales strategically.

Brand Awareness

Rebranding a Biotech Company CaseStudy: Transitioning from the RUO to IVD Market

The rebrand aimed to shift perceptions, attract business, and steer sales strategically.

Melinda Higgins
Melinda Higgins
October 16, 2024
4 min read
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