Digital Marketing: 4 ways to build your brand whilst working from home
Mar 26, 2020
Mar 26, 2020
In a period when events and in-person meetings are unfeasible, we understand that it can seem challenging to maintain outreach and growth as a biotechnology business. At a time like this digital marketing strategies can prove vital in overcoming the obstacles imposed by isolation. We recommend the following tips to keep engagement high from the comfort of your own home:
Pay-per-click (PPC) advertising platforms such as Google Ads present a fantastic way to put your business in the view of potential customers. As the name suggests, you pay when someone clicks on your advert, and you are able to adjust your budget for more or less exposure.
Effective Google Ads campaigns require engaging ad copy, effective ad layouts and an understanding of both your target audience and Google’s algorithms.
Search Engine Optimisation
Search Engine Optimisation (SEO) refers to the efforts made upon each page of a website to ensure the highest Search Engine Results Page (SERP) position.
Search engines (such as Google, Bing and DuckDuckGo), automatically crawl every webpage in existence, and award it with an SEO score based of a number of criteria. The algorithms of the bots used for this purpose are constantly being updated, and as a result it is important to keep up-to-date with current SEO practices.
A few general rules to follow:
Social media platforms can be hugely helpful in connecting with customers and businesses, particularly at a time when meeting face-to-face is not an option.
A few tips to maximise the effectiveness of your social media strategy:
Email campaigns are a great way to get a lot of information in the hands of your audience. Whilst it may be tempting to throw all the content you have in these campaigns, it’s wise to keep your marketing emails punchy and to-the-point, with links to long-form content for those who are interested.
One look at your inbox will tell you that many businesses are increasing their output whilst everyone is at home, but it’s important to not bombard people with irrelevant information. It’s more crucial than ever to place value in quality over quantity, which will make your messages stand out from the crowd.
This article presents an overview on how you can utilise digital marketing techniques to keep outreach and engagement strong during this time of uncertainty. At Pivotal Scientific, we have specialists on hand to take your digital marketing to the next level!
Should you require any digital marketing support going forward, please do not hesitate to get in touch with us today to discuss how we can help you.