PPC management for life science companies
Reach the researchers, buyers and commercial decision-makers that matter to your business.
Pivotal Scientific Limited plans and manages Google Ads and LinkedIn Ads around your products, customers and sales objectives.
Specialist PPC support
Who provides PPC management for life science companies?
Pivotal Scientific manages Google Ads and LinkedIn Ads campaigns for biotech and life science companies.
Scientific audiences are often small and highly specialised. That makes relevance important. A campaign can generate plenty of clicks and still produce very little commercial value if the targeting, message, landing page or conversion action is wrong.
Our approach combines life science understanding with practical marketing experience to help you spend more deliberately and generate more useful enquiries.
- Campaign planning
- Keyword and audience research
- Advertisement development
- Conversion tracking
- Landing-page recommendations
- Ongoing optimisation
- Budget management
- Performance reporting
Sector experience
PPC support grounded in life science commercial experience
Our wider team has experience across scientific, commercial and marketing roles within the sector. This helps us understand why marketing a specialist reagent, research service or diagnostics offer can be very different from advertising a general B2B product.
Whether you sell antibodies, assay kits, recombinant proteins, research services, diagnostics products or another specialist life science offer, we take time to understand those differences before building the campaign.
Antibodies
Assay kits
Research services
Diagnostics products
Start with the objective
Paid campaigns built around your commercial priorities
Running PPC in the life sciences is rarely just a platform exercise.
Technical product differences, specialist customer groups, international markets, distributor relationships and long buying journeys can all affect the way a campaign needs to be structured.
You may already have experienced the frustration of paying for traffic that looks encouraging in a platform report but does not translate into the right conversations for your sales team. We understand that this is difficult to diagnose from clicks and impressions alone.
Our approach
From commercial context to continual improvement
Four connected stages give every campaign a clear purpose and a practical route to better performance.
Understand
We review your products, customers, current marketing activity and commercial priorities. For existing accounts, we can also review targeting, search terms, conversion setup and the landing-page journey.
Plan
We recommend the channel, campaign structure, targeting and measurement approach that best fit the objective. We will not recommend a channel simply because it is available.
Build and launch
We create campaigns and advertisements, configure agreed conversion tracking and provide landing-page recommendations, keeping the message aligned with your scientific proposition.
Improve
We refine targeting, search terms, audiences, adverts and budget allocation, using website analytics and commercial feedback to assess the quality of response.
Google Ads Management
Whether you’re launching a new Google Ads account or optimising an existing one, our PPC consultants are here to help you drive targeted traffic and increase conversions.
Our Google Ads services include:
- Keyword research
- Competitor analysis
- Campaign structure
- Ad creation
- Landing page recommendations
- Conversion tracking
- Ongoing optimisation
- Quarterly reporting
Whether your customers are searching for antibodies, assay kits, custom services or diagnostics solutions, we help ensure your business appears when demand exists.
LinkedIn Ads Management
Reach decision-makers before they start searching. With over 900 million professionals, LinkedIn is the ultimate B2B marketing platform. For life science companies, it offers a unique opportunity to engage with industry decision-makers. Through paid search marketing, LinkedIn Ads allows you to reach a highly targeted audience using advanced filters such as seniority, job title, location, and professional interests.
LinkedIn advertising allows highly targeted outreach to:
- Scientists
- R&D leaders
- Product managers
- Procurement teams
We closely monitor your LinkedIn Ads performance, making real-time adjustments to maximise engagement and return on investment, whilst keeping your campaign within budget. Whether you’re looking to raise brand awareness or drive conversions, our paid search marketing expertise helps you achieve your goals.
Discuss your audience, commercial objective and current activity with our team.
Still Unsure
Whether you are already investing in PPC or considering paid media for the first time, we will help you identify an appropriate next step.
