Strategy

A well-defined and executed brand strategy leads to a consistent brand message, a strong emotional connection…

Build a marketing strategy that reflects how your customers actually buy

Life science companies rarely have a single customer, a single route to market, or a single buying journey.

The marketing approach for an OEM supplier is different from an antibody manufacturer selling directly to researchers. The strategy for an IVD manufacturer differs from a research-use-only business expanding through distributors.

Our consultants combine scientific knowledge with commercial experience to develop marketing strategies that align with your products, customers and growth objectives.

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Our Marketing Planning Framework

Discover our four-step process for creating a comprehensive marketing strategy 

  1. Understand your business

    We begin by understanding your company, products, markets, and commercial objectives. Every recommendation is built around your business rather than applying a generic marketing framework.

  2. Understand your customers

    Different buyers require different marketing. We help define the audience's pain points and needs to then create marketing messages that resonates with them:


    - RUO customers
    - IVD customers
    - Distributors
    - OEM partners
    - B2B or B2C messaging

  3. Review the market & 

    Before we recommend where to invest your marketing budget, we first establish where your business stands today. Our marketing audit provides an objective assessment of your current activity, identifying what's working, what's underperforming and where the biggest opportunities exist. This creates a clear starting point before developing your marketing strategy, ensuring recommendations are based on evidence rather than assumptions.

  4. Build your marketing strategy

    Using these insights, we develop a practical marketing plan tailored to your business.

Case Study

From preclinical assets to commercial portfolios, we help biotech companies achieve critical business milestones: faster time-to-market, lower cost of goods, capital-efficient scale-up, and maximized exit valuations. Our expertise delivers measurable commercial impact—across every stage of the development lifecycle.

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    2BScientific – Commercialisation and Marketing Support

    The Challenge:

    As 2BScientific expanded, the business required a structured commercialisation strategy to support growth, strengthen its market position and ensure marketing activity remained aligned with wider business objectives.

    Our Approach & Outcome:

    PSL developed and implemented the company’s commercialisation and marketing strategy, including customer targeting, market positioning, content development, digital marketing campaigns and growth planning.
    Tim Bernard, CEO of Pivotal Scientific, initially acted as Marketing Director, helping establish the company’s commercial foundations before transitioning into a board-level role. PSL continued to provide outsourced marketing support, strategic guidance and ongoing commercial oversight as the company matured.

    The company established a strong presence within the life science distribution sector, building a recognised brand supported by a scalable marketing infrastructure. PSL continues to provide strategic and tactical marketing support while helping guide the business’s long-term growth plans.

Built by scientists and experienced life science marketers

Marketing in life science requires more than creative ideas. Our team includes PhD-qualified scientific writers alongside experienced life science marketing professionals who understand both the science and the commercial realities of the industry.

Our expertise combines:

  1. Scientific content development
  2. SEO for life science companies
  3. Technical copywriting
  4. Brand positioning
  5. Competitor analysis
  6. Digital marketing
  7. Conference marketing
  8. Distributor marketing

Because we work exclusively within life science, we understand the terminology, customer behaviour and buying journeys that general consultancies often miss.

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FAQs

Find answers to common questions about the PSL Alliance membership and services.

  • What branding services does Pivotal Scientific offer?

    We provide comprehensive branding services, including logo design, brand identity development, and visual guidelines. Our aim is to create a cohesive brand that resonates with your target audience.

     

  • Can you help with rebranding an existing biotech company?

    Yes, we specialize in both new branding and rebranding efforts. We’ll work with you to refresh your brand and align it with your company’s current vision and market position.

     

  • How do you ensure the branding aligns with our biotech focus?

    Our team has deep experience in the biotech sector, ensuring that your brand accurately reflects the scientific rigor and innovation that define your business.

     

  • What’s the process for starting a branding project with Pivotal Scientific?

    We begin with a consultation to understand your goals and needs. From there, we develop a tailored branding strategy and collaborate with you through each design phase until the final delivery.

     

Unanswered Questions?

Still Unsure

Need more details? We’d be happy to walk you through everything—just get in touch.