So, you’ve developed a great technology. Perhaps you’ve even developed your own products based on that technology. If it’s really that good surely other people will want to use it for their own commercial gain? In the field of research and diagnostic antibodies the ability to prepare high quality reagents conjugated to enzymes or fluorochromes … Read more
The logo, colour palette, imagery, tone of voice and message Let’s be clear from the outset, your logo is one part of your brand identity, it is not the whole of your brand. A strong brand identity is a set of parts that should be developed in total. If someone offers to “design” your logo … Read more
The title is very misleading but perhaps it attracted your attention. Search this topic and you will get over one hundred million hits. Whether you have a strategy or plan, once implemented it will need to be modified sooner rather than later. What has worked for us at Rockland is our willingness to develop relationships … Read more