Brand identity is a 5 part set: the logo, colour palette, imagery, tone of voice and message

By |2017-09-22T14:43:22+01:00June 3rd, 2014|Categories: Digital Marketing|Tags: , , , , |

Let's be clear from the outset, your logo is one part of your brand identity, it is not the whole of your brand. A strong brand identity is a set of parts that should be developed in total. If someone offers to "design" your logo as a separate exercise you should be concerned. Your logo [...]