Opportunities in the Chinese Life Science Market
The Chinese life science market presents vast opportunities for Western companies aiming to grow their global presence. However, navigating this unique landscape requires strategic insights and specialised support. From understanding customer behavior, choosing the best distribution routes to overcoming language and cultural barriers, accessing China can be challenging yet rewarding.
At Pivotal Scientific, our “Access China” services are designed to simplify your market entry. We collaborate with Fan Sha, our on-the-ground consultant in China, to provide customised solutions that enable biotech and life science companies to connect with researchers, reach distributors, and expand their market share—all without the need for a local office.
Why Choose Our Access China Services?
-
- Expertise in Chinese Market Dynamics: Combined experience in the Western and Chinese life science industries.
- On-the-Ground Support: Collaborate with trusted local consultants and distributors in key regions.
- Tailored Services: We offer bespoke solutions for companies of all sizes, addressing your specific needs.
- End-to-End Assistance: Our services cover every step of your market entry journey from WeChat marketing to distributor management.
Explore our comprehensive range of services below
WeChat Management
Build your brand and engage directly with 1.3 billion WeChat users through customised account management, blog translations, and audience growth strategies.
Biomart Management
Biomart is a widely used platform in China that connects life science companies with researchers, enabling seamless product discovery, catalog integration, and localised engagement.
Distributor Introductions
Partner with our trusted network of local and national distributors in regions like Beijing and Shanghai to ensure effective market penetration.
Distributor Management
Ensure seamless communication, product training, and sales monitoring with our expert distributor management solutions.
Tailored Market Entry Services for Life Science Companies
WeChat Marketing Services
WeChat is China’s most influential social media platform, with over 1.3 billion monthly active users. Businesses rely on WeChat for promoting their product and services, building up brand awareness, direct customer communication and it works well with Biomart, your online product catalogue in China.
Our service includes:
- Official Account Registration: Full WeChat account setup and management for 1 year, including a primary Chinese user, up to four international administrators, content publishing, follower engagement, activity monitoring, and a 1-hour consultation.
- Content Translation & Blog Management: Translations of blog posts, with up to four monthly updates, including one blog article and three from company news, product highlights, or seasonal greetings.
- Audience Growth & Lead Management: Fan will attract new followers, respond to inquiries and track engagement through detailed quarterly reports.
Timeframe: Account setup completed within 1 month, then ongoing support for the year.
Biomart Integration Services
Biomart is a Chinese online portal used by over 5.5 million researchers to discover and purchase life science products. By having a presence on Biomart, suppliers can establish their own ‘mini website’ in China dedicated to their brand. By combining marketing events on Biomart with your distribution efforts, and WeChat you can ensure that your brand reaches a larger audience. Once a researcher finds and decides to purchase one of your products, they will be directed to one of your Chinese distributors by our Portal Manager located in China.
What We Offer:
- Account setup: A 1-year membership, and our Portal Manager will create your account, upload your products and marketing materials (banners, blog content).
- Account managment: Our Portal Manager handles customer inquiries during local business hours. We request monthly marketing materials and product catalogue updates to keep your account current.
- Analytics and Reporting: Update meetings with your account manager to discuss the account and review quarterly reports that display key performance metrics.
Timeframe: Account setup completed within 1 month, then ongoing support for the year.
Distributor Introduction Services
We have built strong relationships with trusted Chinese distributors, but the support of our consultant, Fan Sha, we now offer introductions to specialist distributors in Beijing and Shanghai—key innovation hubs with a focus on new techniques and emerging technologies.
These more local distributors leverage strong marketing budgets, local expertise, and close ties with institutes and researchers to effectively promote new brands and products.
What We Offer:
- Understanding Your Needs: We begin by conducting a video call to learn more about your company, your products, and your target audience.
- Distributor Research: Our consultant will compile a list of suitable Chinese distributors tailored to your specific needs and goals.
- Introductions: Our consultant will personally facilitate the introductions, ensuring a smooth and professional connection between you and the distributors.
Timeframe: Account setup completed within 1 month
Need help managing your distributors?
We will not only introduce your brand to local distributors in China but also provide comprehensive support to ensure your products succeed in this complex market. Our team will follow up regularly with your distributors and deliver monthly product training sessions to keep them engaged and informed. To streamline communication, a dedicated part-time sales representative will provide you with a weekly communication and quality reports regarding ongoing sales opportunities, offering clarity and actionable insights. Managing multiple small distributors across language barriers and time zones can be a daunting challenge, but with our expertise, we’ll take the complexity out of the process and help your brand thrive in China.
Timeframe: Tailored timeframes depending on your needs
Ready to Expand Your Reach?
Not sure if now is the right time to enter the Chinese market? Our consultants offer a complimentary one-hour consultation to help you evaluate the potential of expanding your business in China. Whether you need WeChat marketing, distributor support, or strategic consultation, we’re here to help your business thrive in this growing market.