Make Sure that your brand is your client’s brand of choice

Your branding is more than the name and logo, symbol or trademark – it is a set of unique values that define your brand. Your branding is your promise to your customer. It tells them what they can expect from your products and services, and it differentiates what you offer from that of your competitors. It is determined by who you are, who you want to be and who people perceive you to be.

Branding consists of the following elements:

Visual

  • Logo
  • Colour palette
  • Fonts
  • Marketing Materials
  • Website/blog design
  • Products & packaging
  • Social media imagery
  • Photography and graphics
  • Corporate head shots

Words

  • Voice, tone and style
  • Social media messaging
  • Copy
  • Mission, purpose and values
  • Brand promise
  • Strapline

Intangibles

  • Customer perception
  • Customer experience
  • Personality
  • Culture
  • Values

Our Approach to Branding

It is important to regularly review the brand to ensure that it reflects the current values of the company along with any changes in consumer focus. Whether your business needs a general refresh of its branding or needs a complete overhaul Pivotal Scientific can help you develop a brand strategy which will define the rules on how, what, when and whom you communicate your brand message and thereby reinforce your position in the market.

A well-defined and executed brand strategy leads to a consistent brand message, a strong emotional connection with customers, and higher brand equity.

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