Introduction to Google Ads

In addition to traditional SEO practices, pay-per-click (PPC) advertising, especially with Google Ads (formerly known as Google AdWords) has rapidly become the most popular way for businesses to have their website, products and services appear at the top of the Google search results page. Furthermore, Google also allows their users’ adverts to be shown through the display network on affiliate marketing sites and through Google’s AdSense program on YouTube and Gmail.

We have successfully turned our clients’ Ads budgets into increased sales and brand awareness by identifying the key areas of the business to promote and designing the campaigns around these.

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What Pivotal Scientific Can Do to Help

The Google Ads management service from Pivotal Scientific gives you the peace of mind that your account is being managed in compliance to the most up to date theories and practices.

The consultants at Pivotal Scientific have the knowledge and expertise to help you at any stage of the process. Whether that be; setting up a new account from scratch, monthly maintenance on an existing account or working alongside what is already in place to maximise efficiency on how to spend the budget.

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We believe that no business and indeed their budgets are too big or too small to implement an effective Google Ads campaign. Therefore, we can tailor and implement a bespoke plan which reflects the needs and budget of the business depending on what you would like to get out of your campaigns.

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