Google Ads & LinkedIn Ads Management for Life Science Companies
Want to reach the right audience with Google Ads and LinkedIn Ads? At Pivotal Scientific, we specialise in paid search marketing for life sciences, helping biotech and research reagent companies generate high-quality leads through strategic Pay-per-click (PPC) campaigns.
Building organic traffic to your website via SEO is important for any business, but it takes time and patience. In combination with a strong SEO strategy, PPC advertising can be an effective way of reaching customers and generating brand awareness in a shorter timeframe.
Why Choose Us for Paid Ads?
Managing Google Ads and LinkedIn Ads requires in-depth knowledge of life sciences and precise targeting to maximise ROI. Our expert team ensures your campaigns are optimised to attract decision-makers in both the IVD and biotech markets.
✔ Life Science Industry Expertise – We understand the sector, ensuring your ads reach the right audience.
✔ Google Ads Management – Keyword research, ad copywriting, and campaign optimisation to boost visibility.
✔ LinkedIn Ads for Biotech – Target key decision-makers in R&D, manufacturing, and distribution.
✔ Conversion-Optimised Strategies – We fine-tune ads and landing pages to improve lead generation.
✔ Data-Driven Performance Tracking – Transparent reporting and continuous optimisation for the best results.
Let’s Grow Your Business with Paid Search Marketing
Get in Touch to discuss how our services can help you grow
Your Google Ads campaigns
Our Google Ads management service ensures your campaigns align with the latest paid search marketing strategies, delivering high-impact results for life science companies. Whether you’re launching a new Google Ads account or optimising an existing one, our expert consultants are here to help you drive targeted traffic and increase conversions.
As Google Partner-certified consultants, we provide regular performance reports and strategic updates, working closely with you to refine your PPC strategy. Our exclusive access to Google’s latest tools and insights gives your business a competitive advantage in the life science sector.
Your LinkedIn Ads campaigns
With over 900 million professionals, LinkedIn is the ultimate B2B marketing platform. For life science companies, it offers a unique opportunity to engage with industry decision-makers, researchers, and key stakeholders. Through paid search marketing, LinkedIn Ads allow you to reach a highly targeted audience using advanced filters such as seniority, job title, location, and professional interests.
We closely monitor your LinkedIn Ads performance, making real-time adjustments to maximise engagement and return on investment—all while keeping your campaign within budget. Whether you’re looking to raise brand awareness or drive conversions, our paid search marketing expertise helps you achieve your goals.
FAQs
Find answers to common questions about the PSL Alliance membership and services.
Does your service include the cost per click payable to Google/LinkedIn?
No, we will help set up the billing on your Google Ads programme and the cost per click is invoice directly by google. Our service includes the setup, day-to-day management and reporting of how your ads are performing.
Do I need a big budget to run PPC campaigns?
We believe that no business is too big or too small to implement an effective PPC strategy. We can design and implement a bespoke plan which reflects the needs of your business based on your budget and marketing goals.
What if I already have established PPC campaigns running?
Once you have given us access to the account, we can undertake an audit and identify areas for optimisation. With your authorisation, the account will then be adjusted as necessary and managed by us.
How do PSL Alliance members communicate with each other?
Members receive quarterly newsletters, and their account manager will personally introduce them via email to other PSL Alliance members.