Introduction As many western companies travel through Europe and the US to attend important events like AACC/ASCB|EMBO/MEDICA, it is usually quite productive to promote your brand through booth display or find business opportunities at these occasions. Accordingly, many important conferences/exhibitions are held in China every year and these could be great opportunities for international brands … Read moreAccess the Chinese Life Science Sector Through Conferences/Exhibitions
Why China Is Different? Introduction Many international companies find that the Chinese research reagent market seems to be quite different than that in US or Europe. In the first years of entry to the market, it is quite difficult to analyze the potential, customer behavior and effective strategy for growth. Usually, it is easier to boost … Read moreWhy China Is Different?