Subscribe to the Pivotal Scientific newsletter to receive industry insights and life science news straight to your inbox

Google Ads CTR: Three Ways to Improve Your Rate

Digital M 3

What are ‘Google Ads’? Google Ads is a Pay-Per-Click (PPC) platform which allows you to design and create adverts for your products, services or other promotions. They are displayed either on the Google search results page, YouTube, Gmail or other affiliate marketing sites. And therefore, as the name suggests, you only pay when someone clicks … Read more

PPC Adverts or SEO: which is best?

Digital M 2

PPC Adverts or SEO: which is best? I’m afraid I’m going to stick on the fence here and say both. However, it is for good reason: companies tend to view Search Engine Optimisation (SEO) and Pay Per Click (PPC) advertisements as mutually exclusive when they are in fact completely the opposite. You need to have … Read more