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PPC Adverts or SEO: which is best?

Digital M 2

PPC Adverts or SEO: which is best? I’m afraid I’m going to stick on the fence here and say both. However, it is for good reason: companies tend to view Search Engine Optimisation (SEO) and Pay Per Click (PPC) advertisements as mutually exclusive when they are in fact completely the opposite. You need to have … Read more