Digital Marketing
Expert insights and views in the world of Digital Marketing
- Digital Marketing, Pivotal Scientific
How to EEAT Well in the Biotech Industry
Google's March 2024 Update Until recently, producing large volumes of low-quality, AI-generated content could be…
- Digital Marketing
Three Ways to Improve your Google Ads CTR
What are ‘Google Ads’? Google Ads is a Pay-Per-Click (PPC) platform that allows you to design…
- Digital Marketing
The Rise of the Chatbot: Should We Fear AI or
We have been using artificial intelligence (AI) for many years, perhaps without realising it. Automatic…
- Digital Marketing
The Best Social Media Channels for Companies in the Life
Introduction Social media is a free and powerful advertising tool that, when used to its…
- Digital Marketing
The Proof is in the Christmas Pudding
A look back at a successful year of Digital Marketing 2020 has been a strange…
- Digital Marketing
5 Design Tips to Make Your Website Shine
With an ever-increasing focus on digital marketing in our industry, it's more important than ever…
- Digital Marketing
SEO Score and Ranking; 4 Ways to Improve Your Own
Introduction to Your SEO Score Search Engine Optimisation (SEO) refers to the efforts made upon…
- Digital Marketing
How to Make Your PDF Datasheets and Whitepapers SEO Friendly
Introduction - SEO on PDFs It’s common knowledge that PDFs used to be notoriously difficult…
- Digital Marketing
Google Ads CTR: Three Ways to Improve Your Rate
What are ‘Google Ads’? Google Ads is a Pay-Per-Click (PPC) platform which allows you to…
- Digital Marketing
PPC Adverts or SEO: which is best?
PPC Adverts or SEO: which is best? I’m afraid I’m going to stick on the…