Three Ways to Improve your Google Ads CTR

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What are ‘Google Ads’? Google Ads is a Pay-Per-Click (PPC) platform that allows you to design and create digital adverts for your products and services. They are displayed either on the Google search results page, YouTube, Gmail or other affiliate marketing sites. As the name suggests, you only pay when someone clicks on your advert, providing … Read more

Our M&A Team is Growing!

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As a life science consultancy, in depth scientific knowledge combined with deep market knowledge of technologies and companies within the sector underpins our business.  To build upon our already comprehensive knowledge, Pivotal Scientific Ltd welcomes a new team member in Sian Bolitho PhD as our Scientific Officer.  Sian joins us with 18 years’ experience working … Read more

The Proof is in the Christmas Pudding

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A look back at a successful year of Digital Marketing 2020 has been a strange and difficult year for all of us, and the obstacles we’ve faced have forced businesses to reprioritise and rethink the way they work in order to maintain growth in tumultuous times. As an industry that has previously thrived on conferences … Read more

How has our community adapted to the pandemic?

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We recently asked businesses in our industry to let us know how COVID-19 and lockdown has affected their company and customers, and how they feel it will impact their practices going forward. The results are an interesting reflection of the ways we have to adapt to this difficult situation, and ways that we have learned … Read more

Spotlight on DB Biotech

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DB Biotech approached Pivotal Scientific earlier this year to help increase their presence within the biotech market.  DB Biotech have an excellent portfolio of high-quality rabbit clonal antibodies which have been designed and manufactured using their novel and proprietary in-vitro cloning technology. This technology allows their monospecific clonal antibodies to be uniquely characterized by exceptional … Read more

Vector Laboratories by 2BScientific

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2BScientific, leading distributor of reagents to the European research market, and Vector Laboratories, a Maravai LifeSciences company and pioneer in the development and manufacture of reagents for immunohistochemistry, immunofluorescence, glycobiology and bioconjugation, have established an innovative model for the supply of Vector Laboratories products in the United Kingdom and Ireland. 2BScientific will manage Vector Laboratories’ … Read more

5 Design Tips to Make Your Website Shine

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With an ever-increasing focus on digital marketing in our industry, it’s more important than ever to make sure your online shop-front is attractive, informative and user-friendly. We’ve got a few tips for you to do just that!  1. Simplicity As a business with plenty to shout about, it can often be tempting to cram in … Read more

Immune Response to Coronavirus infection

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From PSL Alliance Member SYnAbs Week after week, numerous articles can be found on coronavirus infection and our related immune response to it. Many scientific papers are dealing with cellular immunity of coronavirus, when only a few mention humoral responses. Antibodies are the effectors of humoral immunity and are therefore present in high concentrations in … Read more

PSL Alliance Member Spearheads Global Community Response to COVID-19

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Cape Bio Pharms, a spin-off company of the Biopharming Research Unit at the University of Cape Town, has partnered with international biotech companies to address the global accessibility problem for affordable reagents and rapid COVID-19 serology testing. Using plants to produce the antigens and antibodies required for rapid diagnostic test kits, Plants Against Corona initiative, … Read more

Digital Marketing: 4 ways to build your brand whilst working from home

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At a time like this digital marketing strategies can prove vital in overcoming the obstacles imposed by isolation. We recommend the following tips to keep engagement high from the comfort of your own home: PPC Advertising Pay-per-click (PPC) advertising platforms such as Google Ads present a fantastic way to put your business in the view … Read more