Design Services

 A well-defined and executed brand strategy leads to a consistent brand message, a strong emotional connection with customers, and higher brand equity. 

Brand Design
Brand

The Importance of Brand Identity

Your branding is more than the name and logo, symbol or trademark – it is a set of unique values that define your brand. Your branding is your promise to your customer. It tells them what they can expect from your products and services, and it differentiates what you offer from that of your competitors. It is determined by who you are, who you want to be and who people perceive you to be.

It is important to regularly review the brand to ensure that it reflects the current values of the company along with any changes in consumer focus. Whether your business needs a general refresh of its branding or needs a complete overhaul Pivotal Scientific can help you develop a brand strategy which will define the rules on how, what, when and to whom you communicate your brand message and thereby reinforce your position in the market.

How We Can Help

We will work with you to develop a brand strategy that will help raise awareness of your brand to increase sales and drive brand equity. The brand strategy will provide a central idea around which all activities and communications will revolve: We’ll help identify your core brand values, brand personality and brand promise, as these will be used to differentiate your brand from its competitors.

Our designers will ensure the brand has a clear identity making it recognisable and distinctive to customers and demonstrating your competitive advantage.

Our design service covers:

  • Writing brand guidelines
  • Logo, business card, and corporate powerpoints
  • Flyers and brochures
  • Scientific imagery
Immune Checkpoint Inhibitor
'Immune Checkpoint Inhibitor' designed to showcase a client's variety of immune checkpoint antibodies

Our Brand Services

We work with you to bring out the below brand factors to strengthen your branding message

Visual

  • Logo
  • Colour palette
  • Fonts
  • Marketing Materials
  • Website/blog design
  • Products & packaging
  • Social media imagery
  • Photography and graphics
  • Corporate head shots

Content

  • Voice, tone and style
  • Social media messaging
  • Copy
  • Mission, purpose and values
  • Brand promise
  • Strapline

Intangibles

  • Customer perception
  • Customer experience
  • Personality
  • Culture
  • Values